Cocktail Co initially started life as Sydney Cocktail Club in 2014 to organise events that provide bias free spirits education for the cocktail consumer in Sydney and connect like minded imbibers. Over time, we've expanded our focus and in late 2017, unveiled the shop to cater to those who love their cocktails and want to learn more about what they're drinking.
When I first started Sydney Cocktail Club, my aim was to recreate the kind of engaging events I had attended myself that facilitated my own learning in the world of booze, but minus the kind of sales push or bias you get at those put on by brands or retail shops. As an enthusiastic home bartender myself, I found it difficult to locate independently curated events that catered to my growing thirst for spirits education, beyond the really basic or those simply intended to drive sales. It’s been a bit of a rollercoaster ride but I like to think that we’ve made boozy education a bit more fun and relevant to the modern day cocktail drinker. Over time, it became clear that the thirst of the Australian cocktail community extended far beyond the events we were organising. Renaming ourselves to Cocktail Co came organically. Why? The Co in Cocktail Co for me, encapsulates all those different pillars that drives what I hope to achieve moving forward – inspiring cocktail conversations through our blog content, facilitating connections both online and in real life through our events and encouraging better consumption at home.
Converse, connect and consume is something we all do every day but in the context of cocktails and spirits, I hope we can inspire you to make educated choices in all of those facets. It is that motivation which is at the heart of every event and tasting set we curate. I am a strong believer that drinking is best enjoyed in a social setting and that having fun whilst learning is the best way. I hope you see touches of what makes us different in the events and tasting sets we've put together - whilst our events are currently focussed in Sydney, the tasting sets are our way of interacting with you in the comfort of your own home wherever you might be in Australia.
One thing however, remains and will always remain constant. And that is that all our content, events and set curation will always be curated with the drinks enthusiast in mind, rather than be led by any brand push. Our independence is something I have always valued and it is never something I would compromise.
To every one of you who have bought a ticket to our events in the past, bought something from the shop or showed us some love on social media, thank you. I hope we will continue to be a part of each other's drinking journey. To those who are yet to experience this community of ours, I invite you to join us. I look forward to conversing, connecting and consuming with you.
As always, your fellow drinker,